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Design Principles | Final Compilation & Reflection

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Week 1 (24/08/2021) - Week 14 (26/11/2021) Shamiella Baziella Binti Mohamad (0333104) Bachelor of Mass Communication (Hons) Digital Media Production  EXERCISES & PROJECTS:  Exercise 1: Contrast & Gestalt Theory  Exercise 2: Balance & Emphasis  Exercise 3: Harmony & Unity  Project 1: Self-Portrait Project 2: Sense of Place Final Project: Visual Analysis  FINAL COMPILATION Exercise 1: Contrast & Gestalt Theory  Figure 1.0: Contrast Final Submission JPEG Rationale: This design represents that to every dark side, there is a bright one. Hence, do not underestimate the power of the dark side.  Figure 1.1: Gestalt Theory Final Submission JPEG Rationale: This design indicates the snow globe in which symbolizes the thumbs up and the sleeve cuff is the bottom of the snow globe.  Exercise 2: Balance & Emphasis Figure 1.2:Balance Final Submission JPEG Rationale: This design incorporates daily objects in which reminds me that somet...

Design Principles Project 3 | Visual Analysis

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Week 11 (02/11/2021) - Week 14 (26/11/2021) Shamiella Baziella Binti Mohamad (0333104) Bachelor of Mass Communication (Hons) (Digital Media Production) LECTURES Week 11: Visual Analysis 02/11/2021 Visual Literacy  • set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. Visual Analysis • a method of understanding design that focuses on visual elements and principles. • a description and explanation of visual structure for it's own sake.  Phase 1: Observation  • closely looking at and identifying the visual elements and describing them in your own words. • looking, thinking, and finding good language to communicate what you notice Phase 2: Analysis • think about your observations and make statements about the works based on the evidence of the observation  • identify how the design combine together to create a whole? what effect that whole on the viewer?  Phase 3: Interpretation • observation...

Design Principles Project 2 | Sense Of Place

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Week 08 (13/10/2021) - Week 10 (29/10/2021) Shamiella Baziella Binti Mohamad (0333104)  Bachelor of Mass Communication (Hons) (Digital Media Production)  LECTURES Week 09: Sense Of Place (19/10/2021) • Observing is an active act of inquiring information, through the senses, of a subject matter in its natural setting.  • Senses are important for us to know, feel, understand, analyze, and even plan what we want to do. • Observant and attentive to surroundings, pay attention to details and analyze them closely.  • Sense of place can be expressed- photography, collage, illustration (manual/digital), scale model and etc Below are a few examples of a sense of place:  Figure 1.0: Sense of Place (Kudrecki Photography) Figure 1.1: Sense of Place (Fiber Collage- Valerie S. Goodwin)  Figure 1.2: Sense of Place (Digital Illustration)  Figure 1.3: Sense of Place (Scale Model) INSTRUCTIONS VISUAL RESEARCH Sense of Place: Bedroom Miniature As for our second project, ...