Design Principles Week 1 | Contrast & Gestalt Theory
Week 01 (23/08/2021) Shamiella Baziella Binti Mohamad (0333104) Group B Bachelor of Mass Communication (Hons) (Digital Media Production) LECTURES Week 01: Introduction to Elements & Principles of Design / Gestalt Theory 23/08/2021 First day of class! The introductory class began where Dr. Charles briefly introduced us to the module, as well as showing us our senior's past assignments as our guidance. Dr. Charles then walks us through the Google Classroom and E-portfolio (blog) as we will be utilizing the platform throughout the semester. As for our lecture, Dr. Jinchi taught us the basic rules of design specifically on the elements of design, the principles of design, and Gestalt Theory; the key concept covered are as below: Elements of Design: Point, Line, Shape, Form, Texture, Space, Colour Figure 1.0: Elements of Design Principles of Design: Contrast, Balance, Emphasis, Rules of Third, Repetition, Movement, Hierarchy, Alignment, Unity, Harmon...